Chegg
Redesigning EasyBib
Project Objective
Every year over 40M students world-wide, ages 14 to 22, use EasyBib to create citations for their research papers. EasyBib sought to increase user engagement by streamlining their user experience.
Research & Insights
Early on, I conducted user interviews to gain a deeper understanding into key pain points our users were experiencing.
Key findings included:
unclear navigation
uncertainty of task completion
trustability of information
Design Process
I began translating our insights into quick and dirty lo-fi interface proposals. I met regularly with stakeholders to review ongoing concept work.
Progress stepper sketch
Results page sketch
Home with main input sketch
Flows & Wireframing
I created medium fidelity screens to further flesh out concepts that came out of earlier sketches.
Home Page
Search Results Page
Review Page
Edit Page
Citation Page
Closing the ‘Engagement Loop’
The last page in our flow was critical in pushing users back through our citation loop.
I created HTML/CSS/JS prototypes to demonstrate every possible screen state to establish a solid foundation for designing the page.
One citation
Many citations
Many citations with promo
Many citations with sticky button
Empty list
Many citations with error notification
